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Social Media Optimization

It is need of the day for building a community and engaging with your customers online. At Lotus Digital Consultants, we optimize and grow each and every aspect of your social media presence so that you can keep your focus on running your business.

Social media optimization is not a ”set it and forget it“ type of thing. Nor is it something you can run based on your gut instincts about what your community wants to see. Our strategies are based on observable metrics so we can quickly answer the needs of your potential customers by optimizing and delivering the content, information they want to see.

Facebook:

A Facebook page of your business makes you more discoverable and creates a hub for connecting with your audience. Consistently posting of quality content and Facebook Ads are great ways to get more exposure for your company.

Twitter:

You can do a lot with Tweet, A simple picture, few words of content and hashtags. Twitter for businesses reaches straight out to people who are searching for new products, services, special deals, which you offer, and make purchase from the companies they follow.

Instagram:

You can use Instagram to expand your business visually. The platform offers serveral tools to help you connect with customers in new ways. This is extremely fast growing network, so you can tell your story to a captive audience.

Linkedin:

To create business connections linkedin is a place to go, this is an important network for building your brand and establishing relationships. Businesses can use LinkedIn to share content stay current with trends, and connect with leaders of industry.

Pinterest:

To discover something new Pinterest is the place to go. Rich pins make it

Easy to share everything from products to recipes, and the visual content you create and share on your boards can attract users to try to your products.

Google+:

You may have heard that Google+ is a ghost town, and it’s hard to dispute that description. However, Google has not given up on the platform yet, so neither should you. There is still a lot of SEO value and community presence here.

Why do you need Social Media for your Business?

  • Facebook remains the most used social media brand among all ages.
  • 68% of Instagram users and 32% of Facebook users engage with brands regularly.
  • 49% of monthly Twitter users will follow brands or companies.
  • 42% of monthly twitter users will learn about products and services through Tweets.
  • 60% of Instagram users say they discover products on the platform and 75% say they have taken action after seeing a post
  • LinkedIn drives more than half of all the social traffic to B2B blogs.

There is a huge opportunity to reach your customers through these platforms, but many companies feel overwhelmed by so many different options. At Lotus Digital Consultants, we can manage all your accounts so you don’t have to.